Kashif Altaf

IT Product Manager


18 years of progressive experience as a Web Developer, Systems Analyst, Project and Product Manager

Extensive experience in gathering, analyzing and documenting business requirements using wireframe tools and UML diagrams

Sound knowledge of testing levels and types such as unit, integration, system, acceptance, compatibility, smoke and sanity testing

Experienced in Application Lifecycle Management (ALM) with and extended focus on deployment management and Software Configuration Management (SCM)

Implementation and training of Bug tracking, Collaboration and Customer Support Systems (i.e. Bugzilla, JIRA, MediaWiki, Basecamp and Vtiger)

Aligned with project management tools and methodologies including Scrum (Agile) and PMI framework

Hands on approach to areas of responsibility with an ability to rapidly adapt to new environments, business processes, and technologies

Work Experience

Userful Corporation Calgary, Canada

Director, Software Development


Provides management and leadership to the product development teams, including junior and senior staff as well as team leads
Develops efficient and scalable processes that improve code quality, reinforce developer accountability, and satisfy business requirements
Responsible for the business for project deliverables and timelines
Ensures a balance is maintained between business objectives and technical considerations
Handle various aspects of people management, including resourcing and hiring
Mentor and grow the product development team

Userful Corporation Calgary, Canada

Senior Product Manager

Ensured development and launch of new products and/or releases
Interacted with stakeholders to create SOWs and project charters early in the project
Acted as a liaison between customers and development teams to create requirement documents and workflows as per corporate compliance and industry standards
Developed use cases and user stories to create high degree of clarity and set appropriate expectations
Designed mockups using wireframe tools (i.e. Balsamiq, MS Visio) with an additional focus on User Experience (UX)
Created clarity of features, spec sheets and pricing strategy for internal and external sales and marketing teams
Increased reseller and partner satisfaction and confidence with Userful's products and services
Maintained excellent business relationship with external OEMs, partners, and direct customers that include SMART, Dell, and HP

Red Signal Lahore, Pakistan

Project Manager

Performed extensive technical reviews for prospective projects, gathering details utilized for pricing project services and providing supportive documentation for RFP replies to sponsors
Analyzed and recommended solutions to save a $3.5M project, successfully restoring client confidence for a four-year at-risk Microsoft Dynamic Project by building and deepening customer relationships for the express purpose of surpassing client expectations and advancing project status
Participated in improvement of A.S. Roma brand image (professional Italian football club based in Rome worth: $74,553,452); designed process flow of their official website, online concept shop using Flash Action Script and PHP, enhancing customers buying experience of official merchandise (http://www.asroma.it)
Improved business process of Comptoirdespros; a large French online store (for tools and equipment retailer) using Magento with high customization and user centric-design ( http://www.comptoirdespros.com )
Evaluated SKY TV’s (an Italian news channel) website to plan development of SKYTG24 iPhone and Android application
Maintained system documentation and bug tracking to provide seamless user experience and customer support for TastyGo; a Vancouver based cross platform solution encompassing website, mobile site, iPhone and Android application

RedAntArmy Lahore, Pakistan

Systems Analyst, Project Manager

Liaised with external and internal clients for input and verification into requirement documentation as well as worked with key stakeholders to delivered print and web identity solutions for Azgard9
Coordinated design and packaging of a project for a US Denim; company worth $0.9M using Adobe Illustrator, Adobe Photoshop, MS Project
Performed analysis, documentation, testing and deployment of projects with high-value clients such as HSY, Maria.B, and Bareeze
Participated in various testing activities including test strategies and planning, requirement gathering and analysis, test case preparations and change management
Organized, conducted user training on business applications and provide client-side support during application deployment and support period
Earned employee of the year award for the year 2006

S & Co. Lahore, Pakistan

Web Developer

Designed, developed and managed official website and trading applications
Designed UI Layouts for new sections of web application using Adobe Photoshop
Developed new web application modules in ASP 3.0
Worked on performance optimizing for official website through a combination of frontend, backend and server configuration techniques
Managed Internet and Intranet websites
Purchasing and contract management of hardware and software
Conducted day to day small business IT operations


University of Punjab

MSc (Information Technology), 2003 - 2005

University of Punjab

Bachelor of Arts (Economics, Journalism), 2001- 2003


Certified Scrum Professional® (CSP)

Scrum Alliance®, 2017

Certified ScrumMaster® (CSM)

Scrum Alliance®, 2017

Certified Scrum Product Owner® (CSPO)

Scrum Alliance®, 2016

Courses, Workshops and More


Standards and Technologies
PMI SDLC and Agile Frameworks
Search Engine Optimization (SEO)
User Experience Design (UXD / UED)
Web Standards
Project and Team Management
MS Project
Web Design
User Interface Design
Wireframes and Mockups
Adobe Photoshop
Adobe Lighroom
Front-End Development
Back-end / Integration
Projects | Timeline | © 2017